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In 2024, digital twins in health already show measurable results: hospital twins optimise operating rooms and emergency departments, and device twins enable predictive maintenance of imaging equipment. Clinical twins that affect diagnosis or treatment fall under the EU Medical Device Regulation (MDR, 2017/745) and require years of clinical validation before real use.
Digital twins in energy simulate transmission grids, wind farms, and conventional plants in real time. They predict failures weeks ahead, cut corrective maintenance 10-25%, and deliver payback in 18-36 months. The main obstacles are IT/OT integration and cybersecurity; not every asset justifies the investment.
The customer digital twin is a dynamic virtual representation of a real user, built from behavioural data, preferences, and interactions and updated in real time. Unlike a static CRM profile, it anticipates needs, personalises experiences at scale, and supports proactive decisions about each customer relationship.
