RICE: a prioritization framework for product roadmaps

The RICE framework is a prioritization methodology created by Intercom that produces a score by combining four factors: Reach, Impact, Confidence, and Effort. It divides the product of the first three by the estimated effort in person-months, so it can compare unrelated initiatives using one objective number.

April 18, 2026 4 min 267 4.1

Methodologies

The Kano Model: Improving Customer Satisfaction

The Kano model classifies product features into three types: basics (what customers take for granted), performance (where more investment yields more satisfaction), and emotional delighters (unexpected extras that build loyalty). Knowing which category each feature belongs to sharpens every roadmap decision.

March 25, 2023 3 min 275 4.5