The OKR (Objectives and Key Results) methodology is a goal-management system that aligns the entire organisation, from the CEO to every team, around ambitious, measurable goals. Each qualitative objective pairs with quantifiable key results, reviewed every quarter to keep focus without the rigidity of an annual plan.
SMART, OKR, and Balanced Scorecard are the three reference methodologies for defining strategic objectives: SMART validates that each objective is specific and measurable, OKR vertically aligns organisational ambition through quarterly reviews, and Balanced Scorecard connects financial indicators with processes, customers, and learning across four complementary perspectives.
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