Categories

Jacar categories — explore the topics A rocket whose eyes follow your cursor.
Methodologies

User research in the age of generative AI

Los equipos de producto están tentados de sustituir entrevistas y tests reales por síntesis de IA. Dos años de experiencia ya permiten separar dónde la IA ayuda de verdad y dónde genera una falsa sensación de entender al usuario.

Software Development

Astro and Islands: The Web That Sends Less JavaScript

Astro renders static HTML by default and only ships JavaScript for the interactive islands that actually need it. On blogs, docs and content sites, the bundle drops from 100-200 KB to roughly 5-10 KB versus Next.js SSG or Gatsby. It is the wrong choice for SaaS dashboards or apps with state shared across routes.

User Experience

WCAG 2.2: What the New Accessibility Version Brings

WCAG 2.2 (W3C, October 5, 2023) adds 9 criteria to WCAG 2.1: Target Size requires clickable targets of at least 24 by 24 pixels, and Accessible Authentication bans logins that require memorising complex passwords without an alternative. Upgrading from 2.1 AA typically takes 1 to 2 sprints for a medium-size product.

Industry 4.0

The Customer Digital Twin: A Strategic Tool

The customer digital twin is a dynamic virtual representation of a real user, built from behavioural data, preferences, and interactions and updated in real time. Unlike a static CRM profile, it anticipates needs, personalises experiences at scale, and supports proactive decisions about each customer relationship.

Software Development

Word Choice in Your App: Key to the User Experience

The words in an application are not decoration: they determine whether the user completes the task or abandons it in frustration. Good UX writing demands clarity above all, consistent vocabulary across the interface, tone matched to the audience, and error messages that explain what failed and how to fix it, not just that something went wrong.