Tools
Figma: Collaborative Prototyping for Product Teams
Cómo Figma pasó de ser una herramienta de diseño a convertirse en el lenguaje común entre diseño, producto e ingeniería.
Category
User Experience
Technology
Web Accessibility: Covering WCAG Without Losing Your Mind
A practical guide for development teams who need to meet WCAG 2.1 without turning accessibility into an endless project. Three layers, a set of proven tools, and 2-3 months of disciplined work are enough for most teams.
Industry 4.0
The Customer Digital Twin: A Strategic Tool
The customer digital twin is a dynamic virtual representation of a real user, built from behavioural data, preferences, and interactions and updated in real time. Unlike a static CRM profile, it anticipates needs, personalises experiences at scale, and supports proactive decisions about each customer relationship.
Software Development
Word Choice in Your App: Key to the User Experience
The words in an application are not decoration: they determine whether the user completes the task or abandons it in frustration. Good UX writing demands clarity above all, consistent vocabulary across the interface, tone matched to the audience, and error messages that explain what failed and how to fix it, not just that something went wrong.