Category
Methodologies that respect your time: lightweight processes for small teams.
Design thinking is a user-centred problem-solving methodology structured around five iterative phases: empathise, define, ideate, prototype, and test. Following the Design Council Double Diamond model, it first identifies the right problem, then designs the right solution. Applicable to digital products, internal processes, and business models alike.
The OKR (Objectives and Key Results) methodology is a goal-management system that aligns the entire organisation, from the CEO to every team, around ambitious, measurable goals. Each qualitative objective pairs with quantifiable key results, reviewed every quarter to keep focus without the rigidity of an annual plan.
Agile methodologies (Scrum, Kanban, Extreme Programming) replace rigid upfront planning with short, iterative cycles: each sprint delivers working software, brings in real customer feedback, and lets teams correct course before a mistake becomes expensive. Born from the 2001 Agile Manifesto, they are now applied well beyond software, in marketing, design, and research too.
SMART, OKR, and Balanced Scorecard are the three reference methodologies for defining strategic objectives: SMART validates that each objective is specific and measurable, OKR vertically aligns organisational ambition through quarterly reviews, and Balanced Scorecard connects financial indicators with processes, customers, and learning across four complementary perspectives.
