Methodologies for Defining Objectives: A Strategic Approach

SMART, OKR, and Balanced Scorecard are the three reference methodologies for defining strategic objectives: SMART validates that each objective is specific and measurable, OKR vertically aligns organisational ambition through quarterly reviews, and Balanced Scorecard connects financial indicators with processes, customers, and learning across four complementary perspectives.

March 18, 2023 5 min 248 4.5

Startup

Useful Metrics for Startups: Types and Uses

Useful startup metrics are the data points that let you evaluate a company's real performance: general performance metrics (MRR, retention, churn), area KPIs (CAC, LTV, NPS), and the AARRR framework, always prioritising retention and the LTV:CAC ratio over vanity metrics.

February 11, 2023 5 min 190 4.6