The Customer Digital Twin: A Strategic Tool

The customer digital twin is a dynamic virtual representation of a real user, built from behavioural data, preferences, and interactions and updated in real time. Unlike a static CRM profile, it anticipates needs, personalises experiences at scale, and supports proactive decisions about each customer relationship.

April 24, 2023 5 min 272

Artificial Intelligence

B2B Sales Optimisation with AI

AI optimises B2B sales through four levers: predictive lead scoring that prioritises the buyers most likely to close, conversation analysis, at-scale outreach personalisation and automating repetitive tasks. Its real impact depends on starting from clean CRM data.

March 18, 2023 5 min 188 4.5