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Methodologies

User research in the age of generative AI

Los equipos de producto están tentados de sustituir entrevistas y tests reales por síntesis de IA. Dos años de experiencia ya permiten separar dónde la IA ayuda de verdad y dónde genera una falsa sensación de entender al usuario.

Methodologies

The Kano Model: Improving Customer Satisfaction

The Kano model classifies product features into three types: basics (what customers take for granted), performance (where more investment yields more satisfaction), and emotional delighters (unexpected extras that build loyalty). Knowing which category each feature belongs to sharpens every roadmap decision.

Methodologies

Design Thinking: Methods and Strategies

Design thinking is a user-centred problem-solving methodology structured around five iterative phases: empathise, define, ideate, prototype, and test. Following the Design Council Double Diamond model, it first identifies the right problem, then designs the right solution. Applicable to digital products, internal processes, and business models alike.